Here there will be an introduction paragraph about your store. Typically you want to have text that pertains to the type of store you operate (not all of the products in your store). We want to optimize this page for this page and this page only. Generally this will be the "type" of products that you sell. If you had to pick 3 keywords that would fit the type of products you sell...what would they be?

Use those 3 keywords in the keyword variable and right good content about those 3 keywords.